clarity.catalinamarketing.comCatalina | Official Site

Catalina Solutions Toggle Submenu Solutions Audiences & Data Services Toggle Subsubmenu Customized Audiences Syndicated Audiences Media & Activation Toggle Subsubmenu In-Store Network Digital Place-Based Network Buyervision Multi-Channel Media Advanced TV Services Measurement & Optimization Toggle Subsubmenu HUB360 Post-Campaign Reports In-Flight Measurement Sales Drivers Toggle Subsubmenu Volume Share Penetration Efficiency Trial Loyalty Analytics Services Who We Are Toggle Submenu Who We Are Toggle SubsubmenuWhy Catalina Leadership Careers Partners Customers Toggle Subsubmenu Retailers CPG Agencies Success Stories The Latest Toggle Submenu Media Toggle Subsubmenu Press Releases Thought Leadership News Videos Downloads Insights Toggle Subsubmenu Retail CPG Agencies Interactive Toggle Subsubmenu Covid-19 Map Contact Toggle Submenu Contact Toggle Subsubmenu Sales Marketing SupportSolutions Toggle Submenu Solutions Audiences & Data Services Toggle Subsubmenu Customized Audiences Syndicated Audiences Media & Activation Toggle Subsubmenu In-Store Network Digital Place-Based Network Buyervision Multi-Channel Media Advanced TV Services Measurement & Optimization Toggle Subsubmenu HUB360 Post-Campaign Reports In-Flight Measurement Sales Drivers Toggle Subsubmenu Volume Share Penetration Efficiency Trial Loyalty Analytics Services Who We Are Toggle Submenu Who We Are Toggle SubsubmenuWhy Catalina Leadership Careers Partners Customers Toggle Subsubmenu Retailers CPG Agencies Success Stories The Latest Toggle Submenu Media Toggle Subsubmenu Press Releases Thought Leadership News Videos Downloads Insights Toggle Subsubmenu Retail CPG Agencies Interactive Toggle Subsubmenu Covid-19 Map Contact Toggle Submenu Contact Toggle Subsubmenu Sales Marketing Support Around the World Around the World USA France Japan Costa Rica Germany Italy UK A flexible ecosystem of solutions designed to maximize consumer relationships Get In Touch Learn More What We Do Using real-time intelligence and rapid responsiveness, we deliver persuasive and personalized customer experiences at unparalleled scale. Find Identify your audience and where to best reach them with your message. Find Understand Analyze your consumer data and insights to understand audience behavior. Understand Activate Deliver messaging that turns shoppers into buyers and buyers into fans. Activate Measure Measure your media performance to optimize your content. Measure Find Identify your audience and where best to reach them with your message. It’s important to know who you’re talking to before you decide what to say to them. Use our custom or syndicated segments to align better with your shoppers. Contact Us Learn More Understand Generate insights by analyzing shopper data to better understand audiences. This is where our data nerds get to flex their muscles. Our analytics provide incredibly precise insights based on years of consumer data to ensure highly individualized messages. Contact Us Learn More Activate Deliver personalized messages that turn shoppers into buyers and buyers into fans. Whether you are trying to penetrate a new market segment or build more loyalty among your current shoppers, we’ll help you serve up relevant and motivating messages. Contact Us Learn More Measure Measure your media performance to optimize your content. Rinse and repeat. Measure how well your media and messaging is performing to inform in-flight adjustments that make the most of your media. Contact Us Learn More An Ecosystem of Solutions Maximize customer relationships to either solve a business problem or capitalize on an opportunity. Audiences & Data Services Insights that allow you to personalize messages in a meaningful and motivating way, with fully customizable segments. Media & Activation Ensure optimized offerings for individual shoppers with an array of channel-agnostic activation options. Measurement & Optimization Make in-flight adjustments and optimize with syndicated or custom segments combined with real-time analysis. Measurement & Optimization Sales Drivers A full lineup of proprietary solutions for Retail and Brand, proven to drive penetration, frequency, volume and loyalty. Analytic Services "One Voice" media and content management that brings a whole new level of responsiveness. Catalina By The Numbers Since data is what we do best, we’ll just let the numbers speak for themselves. 438M Total Shopper IDs Purchasing in Last Year 1,922M Digital Ad IDs 812M Mobile Ad IDs 236M Digitally Enabled Shopper IDs 2.5M HH TV Panel + Purchase Data 103M Households with Shopper IDs $415B Sales Observed Annually 10B Shopper Trips Observed Annually $6.1B Annual Value Delivered to Customers 61 Retail Banners 22K Retail Stores 418K Total Lanes See More The Latest As Momentum Builds, Catalina Makes Senior HR Hires in the U.S. and Japan Catalina continues to strengthen its global network with the hiring of two seasoned executives – Joy Linsday and Kanako Takanoto oversee Human Resources in the U.S. and Japan, respectively. A primary focus of each will be hiring and retaining the best people as part of the company’s ongoing digital and data analytics evolution. Read It Catalina Forms Innovative Business Alliance with Toshiba Tec in Japan Catalina Marketing Japan K.K. has formed a business alliance with Tokyo-based Toshiba Tec Corporation to expand data-driven marketing solutions for brands and retailers in Japan’s rapidly expanding in-store marketing space and to develop digital transformation (DX) services for various retail technologies. Read It The Lasting Impact on Retail Trends & Shopping Behavior One Year After COVID-19 Concern Begins Gripping USA Twelve months after shopper intelligence leader Catalina began closely tracking the impact of escalating coronavirus concerns on shopping and buying behavior at grocery and drug stores across the country, several categories have experienced strong sales spikes, while others continue to struggle. Read It MORE LIKE THIS Who We Work With No matter what your goals are, we’ll help deliver relevant and specific value to each one of your shoppers. Retailers Uncover insights to inform activations that increase shopper engagement and sales across all channels. Learn More CPG Pinpoint your shoppers to deliver relevant and persuasive content to build loyalty and share. Learn More Agencies Reach shoppers across a full spectrum of media to build brand equity. Learn More See More Brands That Trust Us Catalina has been a trusted partner of world-class CPG brands for 35+ years.Solutions Toggle Submenu Audiences & Data Services Toggle Subsubmenu Customized Audiences Syndicated Audiences Media & Activation Toggle Subsubmenu In-Store Network Digital Place-Based Network Buyervision Multi-Channel Media Advanced TV Services Measurement & Optimization Toggle Subsubmenu HUB360 Post-Campaign Reports In-Flight Measurement Sales Drivers Toggle Subsubmenu Volume Share Penetration Efficiency Trial Loyalty Analytics Services Customers Toggle Submenu Retailers CPG Agencies Company Toggle SubmenuWhy Catalina Leadership Careers Partners Contact Us The Latest Toggle Submenu Press Releases News Insights Vendors Toggle Submenu Register Here Terms & Conditions Catalina info@catalina.com Facebook Twitter LinkedIn YouTube © Catalina 2020. All rights reserved. Support Cookies Terms Privacy Do not sell my personal...